H•D innovation lab

Digital asset management means the storing and managing the access rights of those digital files. Digital assets can be anything that’s created or stored digitally, including video, text, and photos and most businesses have some form of digital assets. This is especially true for businesses that have an in-house marketing department or do a lot of research, developing, and planning on site. Usually these assets aren’t stored in a central location – like HR handbooks, for instance – because they’re only relevant to one department or contain proprietary or confidential information. That’s where finding the best digital asset management system for your business comes in.

 

Digital asset management systems can be very beneficial for businesses who want to both protect and organize their digital files and library of assets. Whether it’s brand assets, marketing assets, or other digital files necessary to a business, digital asset management software can help businesses keep files secure in an accessible location so that those who need the assets have access. These systems also keep files protected from unauthorized access.